How does Nat compare to Mailchimp?

Mailchimp is a great tool. In fact, we're using it ourselves. Yet, there are a few core differences between what we're building and Mailchimp. 

Understanding those will help you better understand how to use each. Mailchimp is a tool to manage your broader network, Nat is for your core connections.


Mass emailing is not relationship building

Sending out newsletters is totally fine. We do it as well and recommend to do it. Yet, we know that we're not building strong connections with our users through our newsletter, nor are you. 

We're not a tool to send out newsletters. Instead, we help you focus on the individual connection you have with each one of your contacts. 

Mailchimp goes as far at letting you send a second email to a user who hasn't opened your last one. Nat tells you exactly who you are losing touch with and should personally reach out to. 


We've removed all the clutter

Mailchimp has many features that we don't have at all.

Ad campaigns

Running ad campaigns for LinkedIn of Facebook right from your CRM is something we don't do at all.

Website building

We haven't focused on something like this at all. If you choose to use Nat as your CRM, you'll still need another tool like Wix, Webflow, ... for your website.

Sending beautiful email templates

Real, personal emails are text mainly. Not a header, a logo, an image and some text with a special font. To send beautiful templates, we can only recommend Mailchimp.


Tags and contact insights...

... Is something we have in common. We let you tag your contacts as you like to help you be more organised and get an even better overview of your network.

Similarly to Mailchimp, we also believe in giving you the best insights, as long as they are non-intrusive.

We will not track when your contacts open your emails, but we will find out for you where they work and what their Twitter username is for example. 


Click the button below to learn more about our unique features or email us if you have any questions!


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